About the project

How a habit of watching supermarket videos became a world price index.

Independent project, not affiliated with Ferrero S.p.A.

How it started

I'm Andrea, a software engineer from Italy with a background in Web Information and Data Engineering. I like data, the web and small projects that turn a curiosity into something real.

Every Monday I watch HumanSafari (Nicolò Balini) wander through supermarkets around the world. At some point he started dropping Nutella prices into his videos, almost in passing.

What if a script read every one of his videos and pulled out each Nutella price he ever mentioned?

For the curious and the geeks

How the first version of the dataset was built:

  • Scraped the transcripts of Nicolò's videos.
  • Searched them for "Nutella" with a simple regex.
  • Took a window of text around each match and looked for nearby prices and weights.
  • Extracted weight, local price and currency with more regexes.
  • Inferred the country from the video title when possible.
  • Asked an AI to label each entry: ready, missing data, ambiguous or false positive.
  • Reviewed everything by hand, often jumping to the exact moment in the video.

The result

I probably missed a few entries. Still, I got a clean, usable dataset without watching thousands of hours of footage.

More than that, a fun idea became something you can explore, compare and, maybe, add to.

If you enjoy this project even half as much as I enjoyed building it, that is already a win.

Want the details? Read how the numbers are made or the guide.