How to read this ranking

Each country is ranked based on the average Nutella price per 100g in euros.

• EUR/100g: Core metric: local prices are converted to euros and normalized by package size, so values are directly comparable.
• Samples: Number of collected observations for that country. More samples generally mean a more reliable average.
• Latest update: Shows how recent the data is, so you can quickly judge data freshness.

Inside each country, you can inspect detailed entries including:

• Product size (e.g. 200g, 750g)
• Local price and currency
• Calculated EUR/100g value
• Date of collection
• Data source

What this ranking shows

Nutella prices can vary dramatically from country to country. Import costs, local demand, taxes, and distribution all play a role.

• Some countries rank near the top with premium pricing, where Nutella is positioned as more of a luxury item.
• Others offer surprisingly affordable prices, often due to stronger local availability or lower logistics costs.

Inspired by real-world travel

This project takes inspiration from HumanSafari (Nicolo Balini), a travel creator known for exploring local supermarkets around the world. During his trips, he started casually tracking Nutella prices across countries, turning a simple curiosity into a global comparison.

The initial dataset comes directly from his videos and continues to grow with new contributions and updated observations.

Keep it fresh

This ranking is continuously updated with new data points from around the world. Prices change, currencies fluctuate, and new samples improve accuracy over time.

Use the sorting options to explore:

• Most expensive
• Most affordable
• Recently updated

If you want to understand how values are normalized, read the data information or contribute a new price.